|
|
The Brand as a Boundary
This article examines the crucial role brand has in determining the territory a business occupies. It uses specific examples from the telecommunications industry to demonstrate the challenges...
|
|
|
City Marketing Conference
Robert Fox, Managing Director, MyBrand Consultants, recently presented at the IPAM (The Portuguese Institute of Marketing) sponsored City Marketing Conference.
|
|
|
The Brand as a Emotion
From intimidation to intimacy, antipathy to advocacy, strong brands provoke strong emotions. And by inspiring feeling, the world’s most powerful brands also act to reflect and shape what we fundamentally stand for and stand against.
|
|
|
MyBrand on BBC Working Lunch
In an interview with the BBC, Rob Fox Managing Director of MyBrand London has outlined his views on how leading retailer Boots can arrest a decline in its share of wallet on the high street.
|
|
|
The Brand as a Bridge
Brands are bridges; they transform supply into demand and in doing so create value. They connect the world of things businesses makeand the world of thoughts consumers have...
|
|
|
MyBrand enters the UK
Independent international brand consultants, MyBrand, are today open for business in the UK ...
|
|
 |
 |
 |
