Old Allies. New Acquisition.
MyBrand enters the UK

London, 7th September 2005

Working in Lisbon, Madrid and San Paulo, MyBrand is a leading independent player in Southern Europe and its market share is rapidly growing in Brazil and across South America. MyBrand, working in conjunction with Mckinsey and Company, recently designed and launched Uzo, the brand for a new low cost talk and text service from TMN, Portugal’s largest mobile operator. MyBrand’s clients cover a wide range of sectors from consumer goods to financial services and include PT, Portugal’s largest telecoms company, Vivo, Brazil's dominant mobile telecoms brand with some 28 million customers, EDP, one of the largest electricity companies in Europe and Brisa, the leading European motorway operator.

João Miguel Frade, MyBrand’s Chief Executive and
a former main board director of Wolff Olins says,
“Our entry into the UK market represents a sure footed step on our route to create an independent and international brand consultancy business equipped to help our clients flourish through income growth.”

Robert Fox, formerly of Gemini Consulting and Wolff Olins, is appointed Managing Director of the UK business and also joins the board of MyBrand, Lisbon, as Consulting Director. Simon Mottram, formerly of Wolff Olins and Landor will become UK Communications Director and Martin Skeet, formerly of Lloyd Northover, becomes UK Creative Director.

“MyBrand’s forty consultants and creatives are organised as client-focused teams led by board directors working across national boundaries to accomplish strategic and tactical projects for its client community.
We are certain that this model will substantially benefit our existing and new clients as it enables achievement of depth in relationships, results and value,” says Simon Mottram.

Robert Fox adds “The significance of MyBrand’s credentials cross Europe and reach into the growth markets of Brazil and South America to offer a competitive edge to any client business looking in that direction.”

Drive was set up in 2002 by Simon Mottram and Martin Skeet. Its clients include several large financial services companies as well as businesses located in Russia and eastern Europe. From today it will trade as MyBrand Consultants Limited.

For further information contact Simon Mottram, Communications Director:

Tel.: +44 20 74 93 1181
E-mail: s.mottram@mybrandconsultants.com
Write: 3-5 Duke Street, London W1U 3BA