Benchmarking World-Class Annual Reports
Sonaecom 2005 Annual Report

Sonaecom, a leading telecoms player, had a clear goal: to develop a world-class 2005 annual report.

MyBrand Consultants helped Sonaecom to achieve this goal through completion of a short yet intense project that compared and contrasted the annual reports of ten global telecoms and new media players in order to derive "world-class" benchmarks and learnings. In addition, research was undertaken to establish the key content and presentational needs of specific audiences.

MyBrand synthesized the key findings from these exercises to determine an overarching central idea for the annual report in order to anchor its content and design construction and also, using this central idea along with other key findings, established guidelines to inform and assist the internal delivery of the report's content. Furthermore, MyBrand produced a full "mock- up" report that reflected the findings of the benchmark study in terms of look and feel, tone of voice, language, typography, layout and photographic style.

The final report represents a new standard for Sonaecom that fully reflects world-class benchmarks. The report can be downloaded in .pdf form below.

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