A New Brand for an Established
Head Hunter

Since it was founded in 1978, Wrightson Wood has earned a reputation for excellence in top-tier executive search within the consumer financial services industry. However, their brand failed to compellingly communicate this source of competitive advantage.

Through our depth analysis of their market, it became clear that the strength of their reputation was founded on a very distinctive approach - as in comparison with their competitors, their continual interaction with industry leaders combined with their deep research and recruitment competencies better enabled them to uncover and clarify the root business causes behind their clients’ recruitment requirements.

MyBrand articulated this competitive difference in the phrase:

Business Questions People Answers.

We further communicated the source of their difference by using a photographic style that reflects their strong understanding of business and people change processes, as well as through development of a word mark, colour palette and tone of voice that is straightforward and contemporary. This also serves to signal their ambition to challenge the more traditional attitudes and approaches prevalent within their industry and also helps demonstrate their focused, direct and can-do style.

The new brand identity is currently being rolled out across advertising, environments, print and online media at www.wrightsonwood.com