Branding Strategies for Telecoms
On the 13th – 16th November 2006, Robert Fox, Managing Director, MyBrand Consultants will be speaking at the Branding Strategies for Telecoms Operators Conference to be held at Lisbon, Portugal.
For more information: www.iir-conferences.com

Benchmarking World-Class Annual Reports
Sonaecom, a leading telecoms player, had a clear goal: to develop a world-class 2005 annual report.

The Brand as a Boundary
This article examines the crucial role brand has in determining the territory a business occupies. It uses specific examples from the telecommunications industry to demonstrate the challenges...

UZO: Uncomplicated
The Portuguese mobile telecommunications market is fast maturing and sustained profitable growth difficult to achieve…