2007 Design and Branding Agency
MyBrand won the prize Best Design and Branding Agency of 2007 in Meios & Publicidade contest. Meo the brand developed by MyBrand for Portugal Telecom, the leading Telecom company, was the winner in the category Best Branding of the year.

Benchmarking World-Class Annual Reports
Sonaecom, a leading telecoms player, had a clear goal: to develop a world-class 2005 annual report.

The Brand as a Boundary
This article examines the crucial role brand has in determining the territory a business occupies. It uses specific examples from the telecommunications industry to demonstrate the challenges...

UZO: Uncomplicated
The Portuguese mobile telecommunications market is fast maturing and sustained profitable growth difficult to achieve…