MyBrand Consultants | Central de Cervejas - case study central cervejas, beer market, corporate branding, new corporate brand, consumer goods brand, consumer goods branding, central de cervejas, beer branding.

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Our work

Sociedade Central de Cervejas
e Bebidas: Closer

Acquired by Scottish & Newcastle, Sociedade Central de Cervejas e Bebidas faced transformational challenges presented by changing consumer demand for its core products. To confront these, the business needed to both position and present itself as dynamic innovator that was closer to its clients.

MyBrand assisted this transformation by creating a brand that firmly focused on society and sociability, people and places, occasional drinks and drinks for occasions. Brand communications based on these ideas together with a distinctive corporate mark are evident at some 30 million single consumer interactions everyday – building brand awareness and brand value.