EDP: Always On

EDP long enjoyed a monopoly position for the supply of electricity and was regarded by consumers as a distant bureaucracy. Yet with market liberalization, EDP started to face the challenge of competition; requiring it to do more to attract and retain its customers.

MyBrand created a new brand for the business based on the ideas of simplicity, comfort and social responsibility, captured by the smile that forms the brand mark - a sincere, spontaneous and open gesture that essentially communicates EDP’s customer service ambition and drives business change.

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