MyBrand Consultants | Uzo - case study Uzo, mobile telecommunications, MVNO, new service, new brand, virtual mobile telecommunications model, mobile telecoms, UZO brand, telecom branding, marketing, UZO, Uncomplicated

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UZO: Uncomplicated

The Portuguese mobile telecommunications market is fast maturing and sustained profitable growth difficult to achieve. To maintain its market leadership TMN decided to launch a new service and new brand inspired by a virtual mobile telecommunications model.

With basic data and voice services, a single tariff and virtual service channels, the brand is positioned to appeal to increasing numbers of consumers who search for authenticity and use mobile telecoms as an essential everyday tool. From its name, a simple pun, through to its practical yet differentiated communications style, the UZO brand is presented as the antithesis of the life style marketing to represent a clear new choice forconsumers that has disrupted market norms to generate strong and sustainable growth.